What is a Brand?
The brand is the overall perception of business by its customers. The brand is what people talk about your products when you are not around. The brand is not something formed overnight or weeks. The brand is a process that requires continuous efforts for building long term relationships with customers. A brand in simple words is the reputation of any company. Once you become a reputable brand it will increase your sales. Customers will love to advocate for your products and word of mouth referrals are increased.
How custom printed boxes wholesale and branding are linked?
The packaging and branding are related. These help to develop a brand outlook, attract the target market and increase customer base.
How Packaging Helps in Building a Brand?
If you are looking for ways to bring your product into customer’s attention well, place your logo on top of the packaging box to highlight your product and your company. Many types of research have shown that custom boxes on boxes help the customer to remember and recognize a brand. Custom packaging along with Logos evokes brand superiority. In simple words, the logo helps a company establish its identity in the market and change the customer’s perception of the brand.
The first step is to get your logo designed from the artist. Companies that work with logo designers usually have a logo that has a strong impact on customers' minds as such logos are a reflection of the company's ethics and visions. Logos are very crucial for the success of products as only a logo can develop a strong and right brand image along with evoking positive feelings in customers about the brand. Custom printed boxes are all about designing unique boxes with your logos on top to make your product easily recognizable by consumers. Be it a small or a large business, the logo is equally important for both. Logos make a product prominent. It helps to increase the value of a colony and allows customers to know more about the product they are buying.
All big brands like Nike, Apple, etc. are known for their unique custom packaging boxes. In today's cut-throat competitive environment, all businesses need a unique identity to be successful. Ignoring the value of packaging means you are just about to get drowned in the sea of competition. For a small or emerging brand logos and personalized packaging help to make their name. Unique boxes make people familiar with the brand which elevates Sales.
A business who sells its products by packing them in unique packaging boxes creates an impression that the products are different from other products available in the market. A professionally designed custom packaging box along with the logo and other relevant information helps in is of building your company as a brand and delivers your business vision and story in an astonishing way
Look at some of the below points to know more about the importance of unique packaging.
Attract Customers:
Custom boxes with logos and unique taglines help to attract more customers as compared to dull orthodox boxes with no logos. In today's fast and fashion world every person is looking for the branded item, therefore, the logo has more significant value today than it was before. If there is no logo on the custom printed box, no matter how good the product is the customer will simply ignore it. Logo increases your customer base by retaining old customers and attracting new ones. Usually, a customer takes 10 to 15 sec to decide whether to buy a product or not. If the First impression is not convincing, the product is immediately rejected without a second thought. Consumer judges your product by its logo therefore only a solid logo can talk about the quality of your products. A strong logo means a strong brand.
Marketing and Promotion:
Custom packaging boxes are your brand's identity, therefore, these play a pivotal role in marketing and promotion. The success of your product depends on many factors and packaging is one of them. Imagine a product having a simple boring box with no logo? Do you think it can promote a business? Custom packaging and Logos lead the horse to water. Here the horse is customer and water is your products and brand. Unique packaging makes your brand recognizable.
Positive Vibe:
Good custom packaging means making the customer feel pleasant about your brand. Logos compel the customer to recall your brand positively. Durable and attractive packaging gives a brand a perception that the brand is reputable. A box having no unique features builds a negative image which will cost a brand its customers and their loyalty.
Decision Making:
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Not every Brand markets its products online or through advertisements. According to Forbes, 95% of products fail just because of one or other reasons even after heavy television advertising and online promotions. One of the most basic reasons for product failure is not making packaging according to customer's expectations. We all know a good number of people all around the world judge a product just by its packaging. Packaging speeds up the decision-making process of customers.
Leaves Competitors Far Behind:
Unique packaging boxes sets you apart from others. Packaging distinguishes yours from others and helps customers to know what they are spending money on. Customers choose a product just by looking at its box so if your box is alluring, customers will always choose it over competitors.
Product Protection:
Whenever you ship your products there is always a chance that it may get damaged during shipment. The product can also get damage accidentally when the customer just wants to check it in a store. Companies that use sturdy packaging saves their products from breakage. Packaging not only protects the products but also lags your competitors behind who disregard the importance of custom packaging.
Final take:
Extend your brand's lifespan by using amazingly customized packaging boxes. Get your custom packaging boxes with logo in any shape and design you want but make sure your packaging is just an extension of your brand's vision. Don't just use packaging as a storage box for a product but instead use it as a promotional tool to convince customers about your quality products.